Tags and Data Layer Inspection Tools.
TAGLAB automates tag verification, data layer audits, and conversion pixel tracking testing for website and marketing analytics. Get accurate reports and instant notifications through automated monitoring.
The platform
A cloud platform for tag auditing
and automated monitoring.
TAGLAB runs entirely in the cloud: nothing to install, no browser extensions. Access is provided by Lorenz, and your first audits can be running within minutes.
Two ways to test your setup
From findings to ongoing control
See it in action
Scenario scan
Build scenarios by recording the user journey on your web pages: your most critical paths and conversion funnels. The TAGLAB bot then performs these actions for you on every run.
Crawl scan
TAGLAB navigates through pages, links, and interactive elements, identifying tag-related errors, warnings, and performance metrics across the whole site.
Reports
Results are grouped in audit report collections. Each collection maintains versioning history, so you can keep track of changes over time.
Tag overview
Key observations on found tags, average page load speed, tag performance, and a comprehensive list of errors and warnings.
Tag validation
Data layers and tags are mapped across pages, enabling custom rules validation to check quality and highlight discrepancies in implementation.
Schedule
Run tests at the intervals you decide. Scheduled check results arrive as summary reports with outcome notifications.
Data layer
Inspect data layer objects page by page: every JS object, property, and value pushed during the journey, searchable and easy to compare.
Our features
Everything your tracking setup needs, automated.
Missing parameters
No more missing or wrong tracking parameters and variables. Scan your analytics tags to figure out all hidden bugs and issues.
Tagging triggers
Check out on what conditions or on which pages your tags are fired. Verify and automatically replicate your real case scenarios.
QC testing processes
Build repeatable quality-control testing processes for your tagging setup, replicating your real case scenarios automatically.
Accurate quality control
Trust your reporting and statistics. Manage the quality of your tracking installation with our automated auditing.
Automated auditing & monitoring
Automated monitoring measures the health of your setup without investing in manual auditing resources and notifies you if anything needs attention.
Privacy compliance
Be compliant and protect customer data, activating alerts in case of unauthorized cookies or sensitive/personal information leaks.
Test case builder
Build, scale up, and accelerate scenario test cases without any technical knowledge of HTML structures.
How it works
Three ways to keep your data trustworthy.
Crawl scan tag verification
Crawl a specific domain and its sub-domains, or a set of URLs, to retrieve a comprehensive list of data layer objects, cookies, and firing tags on each page. Obtain reports for all available tag types, eliminating the need to manually scan web pages for missing or incorrect parameters.
Scenario scan tag verification
Automate the testing of crucial user journeys and interaction scenarios on your website: adding items to the cart, the checkout process, submitting important forms. TAGLAB verifies the implementation of cookies, data layers, tags, and conversion pixels triggered by combined factors. Manual testing and result mapping are no longer necessary.
Automated tag governance & monitoring
Set TAGLAB to run periodic tag, data layer, and conversion pixel audits at the frequency you decide, ensuring data quality with velocity and accuracy. Reports and tag auditing assessments are provided in full detail for your revision and intervention.
TAGLAB supports all major analytics and digital advertising technology vendors. Our continually expanding technology library covers all major service providers and over 280 technologies used across the web. Have a specific technology in mind? Speak with our experts to integrate any marketing and analytics technology you need.
Beyond the software
A product with people behind it.
Consulting service
TAGLAB doesn't only provide software as a service: it works with a consulting approach, delivering consulting services in marketing analytics, growth marketing, and conversion rate optimisation.
Premium support
If you use TAGLAB, we make sure you get value out of it. Our team of analytics implementation specialists will help you set up your test cases and advise on your business case and website requirements.
Trust your reporting. Automate your auditing.
TAGLAB is a cloud platform with access provided by Lorenz. Get in touch and see how it keeps your tags, data layers, and conversion pixels healthy, on schedule, without manual oversight.